Your idea, live in 30 days. Selling starts in week one.
15 minutes, no pitch. We both have to think it’s a fit.
Every build is led by me personally. Limited start dates; most begin within two weeks of our call.
- $10,000 USD fixed
- 30 days
- Week-one validation gate
- You own everything
“Turning big ideas into reality, Matt’s work spanned branding, fundraising, and everything in between. His impact was game-changing.”
Thirty days from now, it’s no longer a note on your phone.
- A live product. Your domain. Accounts, payments, admin. Ready for real users.
- Evidence, twice over. Five customers test the prototype in week one. Five test the real thing in week four. We ask each one the money question, so you hear what they’d pay.
- A launch, not a launch date. Positioning, pricing, a landing page, and a first-customer plan ready to run.
- Everything in your name. Code, hosting, Stripe, analytics, domain. I’m a guest you can remove.
- No lock-in. Standard stack. Any developer on earth can pick it up.
Not a $10,000 leap of faith.
Then you make one of three calls
BuildPivotStop
- Build. It connected. I build it.
- Pivot. The need is real, the solution changes. We build the sharper version.
- Stop. Keep the strategy, the prototype, the research. Never pay the second $5,000.
Built to launch. Built to sell.
Dispatch
AI Chief of StaffSold before it was built. $27k collected before the product existed. $79k in six months, every deal closed personally. This offer is that playbook.
Birdies & Bucks
birdiesandbucks.golfLive golf skins app. One scorekeeper enters scores, everyone watches the money move in real time, and it settles automatically. V1 shipped in an afternoon, hardened on the course. Go try it.
AI sales agent + agentic CRM
AutomationResearch agents that scored leads and drafted outreach. A CRM that worked the pipeline itself. The automation add-on, in production.
Treasure Financial
Family fintechCo-founded. 11k+ families at 60%+ weekly active.
Fresh Canteen
Canada’s first meal kit serviceCo-founded. 10k+ orders in six months.
Shopcaster
Ecommerce marketplaceCo-founded. 10k+ retailers, 1M+ SKUs, $1.2M+ raised.
“An incredible product leader. Matt drove growth, improved CX, and built impactful solutions our customers loved.”
Aron Jones — CTO, Treasure “Matt transformed our internal tools, maximizing efficiency and empowering our engineering team to scale with thoughtful, well-executed improvements.”
Patrick Stein — VP Engineering, Tatari
Product work for
Levr.ai · Tatari · CareGuide · Solar Ship · RateMDs
Code got cheap. Wrong decisions didn’t.
AI tools produce screens faster than ever. The expensive mistakes remain: building the wrong thing, shipping thirty features when customers use four, launching to silence.
That’s a decision problem,and decisions are what you’re hiring. Test before building. Cut aggressively. Launch with evidence.
The 30-Day Launch
Wk 01
The sprint.
Monday and Tuesday: who it’s for, the problem worth solving, your edge, and a one-sentence hypothesis. Wednesday and Thursday: sketch and prototype. Friday: five real customers use it while we watch, and we ask each one the money question — what would this be worth to you? Selling starts in week one.
Then the gate: build, pivot, or stop
Wk 02
The build.
Core workflow first, end to end. Working URL by Friday, and a demo call where you click through it yourself.
Wk 03
The cut.
Everything else in scope. By Thursday you’re using the whole thing and deciding the final cut. Feature freeze lands Friday. That discipline is what makes 30 days possible.
Wk 04
Test, iterate, launch.
Five real users on the real product. We fix what they trip on, and ask the money question again now that there’s a real product to put a number on. It goes live, you get the keys, and we aim your first-customer plan at the people who just tested it.
By Day 30 you haven’t hired a developer. You’ve launched.
Your part
You’re the Decider. I run the process and do the building; you make the calls only a founder can make.
Sprint week is the heavy one: 10 to 12 hours, front-loaded Monday and Tuesday. After that, 3 to 5 hours a week and decisions inside 24 hours. Everything runs in a shared Slack and Notion, so you always know where things stand.
I move fast. You’ll need to keep up.
Who this works for
Not an agency.
No account managers, no months of discovery. One senior product leader, accountable start to finish.
Not a freelancer.
You’re not the PM here. I bring the process, the decisions, and the launch. You bring the idea and 3 to 5 hours a week.
Not a course.
We’re not learning to build your product. We’re building it.
Zero to one is not a phase of my work. It is the work.
Four ventures of my own: Shopcaster, Fresh Canteen, Treasure, and most recently Dispatch. Eleven years as a fractional Chief Product Officer across fintech, SaaS, marketplaces, and ecommerce. Idea to launch to first revenue is the stretch I’ve run over and over for 15 years.
The process adapts Jake Knapp and John Zeratsky’s Sprint and Click, channel testing from Traction, and The Lean Startup, compressed to a 30-day clock. I didn’t invent it. I’ve run it dozens of times, and I’ll run it on your idea without being in love with it. Then build the thing.
Every build is led by me personally, start to finish.
$10,000 USD. Fixed. Here’s exactly what lands in your hands.
- A live production web app on your own domain: accounts, payments, database, admin
- Your Founding Hypothesis, one page: who it’s for, the problem, your approach, what makes you different
- Two rounds of real user testing, including what they’d pay
- A product landing page, written and designed
- A first-customer plan: three channel experiments scoped and ready to run, starting with your five testers
- The keys: repo, hosting, Stripe, analytics, domain, all in your name
- 14 days of bug cover: if something breaks while you’re out selling, I fix it. New features are the retainer’s job.
How payment works
$5,000 reserves your start date. $5,000 when the product is live. Stop at the Week 1 gate and the second payment disappears. Complex builds (heavy integrations, AI agents) are scoped at $15,000, sometimes with extra weeks. Either way, you’ll know the exact price and timeline before anything is signed.
Can you find someone to build an app for less? Yes.
If all you need is code, do that. This is for founders who also need the judgment, the validation, the launch, and one person accountable for the whole outcome. You’re not paying for Next.js. You’re paying to not spend six months building the wrong thing.
Popular add-ons
Lead-gen mini tools and assessments · Marketing landing pages · AI agents and workflow automation · Legacy tool rebuilds · Post-launch iteration retainer
Questions worth asking
There are cheaper MVP shops. Why you?
Fair, and sometimes they’re the right call. If you have a validated idea, a spec, and your own product judgment, a $6k build shop will serve you fine. This is for founders who need the decisions as much as the code: what to build, what to cut, whether the idea survives contact with real users, and how the first customer actually gets landed. One person is accountable for all of it, and you can talk to him right now.
What’s it built with?
TypeScript, Next.js, Tailwind, Supabase, Stripe, deployed on Vercel, built AI-native with Claude Code. A standard, portable stack any developer can pick up. You own the repo from day one.
Why not just use Lovable or Cursor myself?
You should try, seriously. Many of my best-fit clients did. Tools like Lovable, Cursor, Bolt, and Base44 will get you an impressive demo fast. Then most founders stall: auth, payments, security, data architecture, deployment, and, harder still, knowing which five features matter and how to get anyone to pay. That last stretch is what you’re buying, along with 15 years of judgment about what to build at all.
What if my idea needs mobile?
We start with responsive web. It’s faster to validate and works on every phone. Native apps come after you have customers.
Can’t I just read Sprint and Click and run this myself?
You can, and you should read them either way. Two honest catches. Sprints are built for a team with a facilitator, and running one on yourself, about your own idea, is where most solo attempts fall apart; you can’t be the neutral referee and the person in love with the idea at the same time. And a sprint ends with a prototype. This ends with a product that’s live, deployed, and taking payments.
What happens at the Week 1 gate if my idea doesn’t test well?
We look at the evidence together. Usually there’s a sharper version hiding in the feedback and we pivot the build to that; a sprint that kills a bad assumption is a win, not a failure. If you’d rather stop, you keep everything and don’t pay the balance. The only genuinely bad outcome is the one where you never found out. And if week one kills idea A but surfaces idea B, we can add a second sprint week for $2,500 and test that one before deciding.
Is there a guarantee?
The Week 1 gate is the honest version of one. Beyond that, no. This is for founders who back themselves. What I guarantee is the work: a real sprint, real user evidence, a real product, a real launch plan. What you do with it is yours.
What happens after 30 days?
You own everything, literally. The repo is yours, and you’re the owner or admin on every account we set up: hosting, database, payments, analytics, domain. Any developer in the world can pick up where I left off. Most clients take the iteration retainer or come back for a v2, but that’s a choice, never a dependency.
Who is this NOT for?
Funded teams with in-house engineering, ideas requiring deep native mobile or hardware, and anyone who can’t give 3 to 5 hours a week. Start dates are limited, so fit matters.
I have a technical partner, or I want to build alongside you. Does that work?
It works well. Some founders want everything done for them. Others want to pair, or have a technical co-founder who’ll own the product after day 30. We sort the split on the call: you or your partner can take pieces of the build, work in the repo alongside me, or shadow the whole process to learn it. The sprint, the gate, and the feature freeze hold either way; the only thing that changes is who’s typing. And a technical partner inheriting a clean, standard-stack repo on day 30 is the best handoff there is.
Still have questions?
Bring the idea. Leave with a live product and a way to sell it.
15 minutes, no pitch. We’ll work out whether your idea can become a live product with real buyers in 30 days, and we both have to think so. If it can’t, I’ll tell you directly what I’d do instead.
P.S.
Here’s the math. A B2B tool at $500 a month pays this back with two customers. At $100 a month, nine. And if the idea fails Week 1 testing, you found out for $5k what most founders spend $50k and a year of nights and weekends learning.
The question isn’t whether $10,000 is a lot of money. It’s what another year of not launching costs you.
— Matt