Matt O'Leary
The 30-Day Launch

The idea you can’t stop thinking about. Live, and selling, in 30 days.

You bring the vision. For a fixed $10,000 USD, I turn it into a live product real customers can buy: the sharp first version, built with you, by someone who has done zero to one for 15 years.
Book a call (opens in a new tab)

15 minutes, no pitch. We both have to think it’s a fit.

  • $10,000 USD fixed
  • 30 days
  • Tested with real customers
  • You own everything
“Turning big ideas into reality, Matt’s work spanned branding, fundraising, and everything in between. His impact was game-changing.”
Jay Godsall — Founder & CEO, Solar Ship
The outcome

Thirty days from now, it’s no longer a note on your phone.

  • It’s real. A live product on your own domain. Accounts, payments, admin.
  • Customers have used it. Twice: the prototype in week one, the finished product in week four. We ask each one what they’d pay.
  • It’s ready to sell. Positioning, pricing, a landing page, and a first-customer plan.
  • It’s yours. Code, hosting, Stripe, analytics, domain, all in your name. No lock-in. I’m a guest you can remove.
The gate

Not a $10,000 leap of faith.

Code got cheap. Wrong decisions didn’t. So week one proves the idea deserves to exist: we define the customer, sharpen the problem, prototype the core, and put it in front of five real users on Friday. Then you call it:

BuildPivotStop

  • Build. It connected. I build it.
  • Pivot. The need is real, the solution changes. We build the sharper version.
  • Stop. Keep the strategy, the prototype, the research. Never pay the second $5,000.
Week one ends with an answer either way. The only bad outcome is never finding out.
Proof

Built to launch. Built to sell.

  • Dispatch

    AI Chief of Staff

    Sold before it was built. $27k collected before the product existed, $79k in six months, every deal closed personally. This offer is that playbook.

  • Birdies & Bucks

    birdiesandbucks.golf

    Live golf skins app. V1 shipped in an afternoon, hardened on the course. Go try it.

Also co-founded: Treasure Financial (11k+ families, 60%+ weekly active), Fresh Canteen (Canada’s first meal kits, 10k+ orders in six months), Shopcaster (10k+ retailers, $1.2M+ raised). Plus an AI sales agent, an agentic CRM, a macOS notetaker, a teleprompter app, and BBYT.
  • An incredible product leader. Matt drove growth, improved CX, and built impactful solutions our customers loved.
    Aron JonesCTO, Treasure
  • Matt transformed our internal tools, maximizing efficiency and empowering our engineering team to scale with thoughtful, well-executed improvements.
    Patrick SteinVP Engineering, Tatari

Product work for

Levr.ai · Tatari · CareGuide · Solar Ship · RateMDs

How it works

The 30-Day Launch

  1. Wk 01

    The sprint.

    Monday and Tuesday: who it’s for, the problem worth solving, one sharp hypothesis. Wednesday and Thursday: prototype. Friday: five real customers use it while we watch. We ask what it’d be worth to them. Selling starts in week one.

    Then the gate: build, pivot, or stop

  2. Wk 02

    The build.

    Core workflow first, end to end. Working URL by Friday. You click through it yourself.

  3. Wk 03

    The cut.

    Everything else in scope. By Thursday you’re using the whole thing. Feature freeze Friday. That discipline is what makes 30 days possible.

  4. Wk 04

    Test, iterate, launch.

    Five real users on the real product. We fix what they trip on. It goes live, you get the keys, and your first-customer plan points at the people who just tested it.

By Day 30 you haven’t hired a developer. You’ve launched.

Your part

You’re the Decider. I run the process and do the building.

Sprint week is the heavy one: 10 to 12 hours, front-loaded. After that, 3 to 5 hours a week and decisions inside 24 hours, all in a shared Slack and Notion.

Fit

Who this works for

You can describe who it’s for, and you can get five of those people in front of a prototype in week one. That’s the entry bar. No interviews yet? That’s day one of the sprint. Can’t reach your buyers at all? Tell me on the call.
Not an agency. Not a freelancer. Not a course. One product leader, accountable start to finish, building it with you.
Why me

Zero to one is not a phase of my work. It is the work.

Matt O'Leary

Four ventures of my own and eleven years as a fractional Chief Product Officer across fintech, SaaS, marketplaces, and ecommerce. Idea to launch to first revenue, over and over, for 15 years.

The process adapts Jake Knapp and John Zeratsky’s Sprint and Click. I didn’t invent it. I’ve run it dozens of times, and I’ll run it on your idea without being in love with it.

Every build is led by me personally.

Pricing

$10,000 USD. Fixed.

Everything above: the sprint, the build, two rounds of customer testing, the landing page, the first-customer plan, and every key in your name. Plus 14 days of bug cover, so nothing breaks while you’re out selling.

How payment works

$5,000 reserves your start date. $5,000 when the product is live. Stop at the gate and the second payment disappears. Complex builds are scoped at $15,000. You’ll know the exact price and timeline before anything is signed.

Cheaper shops exist.

If all you need is code, use one. This is for founders who also need the judgment, the validation, and one person accountable for the whole outcome.

Other ways in

The 30-Day Launch is my specialty. It isn’t the only door.

Earlier: discovery and a hypothesis worth testing. Smaller: a landing page, a lead-gen tool, an AI workflow. Bigger: heavier builds, more sprints. After: retainers, a v2, fractional product leadership.
Bring the vision at whatever stage it’s at. We’ll shape the path on the call.
FAQ

Questions worth asking

There are cheaper MVP shops. Why you?

Fair, and sometimes they’re the right call. If you have a validated idea, a spec, and your own product judgment, a $6k build shop will serve you fine. This is for founders who need the decisions as much as the code: what to build, what to cut, whether the idea survives contact with real users, and how the first customer actually gets landed. One person is accountable for all of it, and you can talk to him right now. The stack is standard and portable, so any developer can pick it up: TypeScript, Next.js, Tailwind, Supabase, Stripe, Vercel.

Why not just use Lovable or Cursor myself?

You should try, seriously. Many of my best-fit clients did. Tools like Lovable, Cursor, Bolt, and Base44 will get you an impressive demo fast. Then most founders stall: auth, payments, security, data architecture, deployment, and, harder still, knowing which five features matter and how to get anyone to pay. That last stretch is what you’re buying, along with 15 years of judgment about what to build at all.

What if my idea needs mobile?

We start with responsive web. It’s faster to validate and works on every phone. Native apps come after you have customers.

Can’t I just read Sprint and Click and run this myself?

You can, and you should read them either way. Two honest catches. Sprints are built for a team with a facilitator, and running one on yourself, about your own idea, is where most solo attempts fall apart; you can’t be the neutral referee and the person in love with the idea at the same time. And a sprint ends with a prototype. This ends with a product that’s live, deployed, and taking payments.

What happens at the Week 1 gate if my idea doesn’t test well?

We look at the evidence together. Usually there’s a sharper version hiding in the feedback and we pivot the build to that; a sprint that kills a bad assumption is a win, not a failure. If you’d rather stop, you keep everything and don’t pay the balance. The only genuinely bad outcome is the one where you never found out. And if week one kills idea A but surfaces idea B, we can add a second sprint week for $2,500 and test that one before deciding.

Is there a guarantee?

The Week 1 gate is the honest version of one. Beyond that, no. This is for founders who back themselves. What I guarantee is the work: a real sprint, real user evidence, a real product, a real launch plan. What you do with it is yours.

What happens after 30 days?

You own everything, literally. The repo is yours, and you’re the owner or admin on every account we set up: hosting, database, payments, analytics, domain. Any developer in the world can pick up where I left off. Most clients take the iteration retainer or come back for a v2, but that’s a choice, never a dependency.

Who is this NOT for?

Funded teams with in-house engineering, ideas requiring deep native mobile or hardware, and anyone who can’t give 3 to 5 hours a week. Start dates are limited, so fit matters.

I have a technical partner, or I want to build alongside you. Does that work?

It works well. Some founders want everything done for them. Others want to pair, or have a technical co-founder who’ll own the product after day 30. We sort the split on the call: you or your partner can take pieces of the build, work in the repo alongside me, or shadow the whole process to learn it. The sprint, the gate, and the feature freeze hold either way; the only thing that changes is who’s typing. And a technical partner inheriting a clean, standard-stack repo on day 30 is the best handoff there is.

The call

Still have questions?

Bring the vision. Leave with a product people can buy.

Book a callwith Matt

15 minutes, no pitch. We’ll work out whether your idea fits the 30 days, and we both have to think so. If it doesn’t, I’ll tell you what I’d do instead.

P.S.

P.S.

Here’s the math. Two customers on a $5,000 annual plan pay this back. Ten at $1,000. And if the idea fails week one testing, you found out for $5,000 what most founders spend $50,000 and a year of nights and weekends learning.

The question isn’t whether $10,000 is a lot of money. It’s what another year of not launching costs you.

— Matt